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“The power of color – Highlighting the brand and function of PU Mattresses"
Don’t underestimate the power of color. It can stir consumer emotions, communicate key product characteristics, and provide a strong link to brand loyalty.

There were times when mattress foam was all white. But times have changed, and as new developments in the PU industry have improved the quality of foams, multi-layered and multi-colored PU foam mattresses have become more popular.

Milliken is helping to drive this consumer trend with its proprietary Reactint® colorants, which are blended in line in the foaming process and bound directly into the PU foam, enabling the widest color space that the market requests.

Log into our webinar to follow the launch of the new Color App by Milliken, that will help producers to match any Pantone reference with the optimal Reactint formulation.

Milliken brings decades of color experience to the table. Check out its new ColorDirection report and use these insights to help brand and differentiate your mattresses.

Through use of the right color, each foam layer can communicate key information to your customer about the product’s desired characteristics and features. When used consistently, those same colors can also deliver a strong marketing pitch to the consumer. Strong, vivid colors can help to ensure that the value of your mattress is well perceived. Expand your color space and bring a consistent and unique shade across the globe.

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Feb 25, 2021 09:00 AM in Eastern Time (US and Canada)

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Antoni Puig
Product Line Manager EMEA – PU Colorants & Additives @Milliken
Antoni Puig joined Milliken in 2000 and since 2009 is Product Line Manager for Milliken Chemical in Europe. In his current role he is responsible for the Polyurethane colorants and additives from Milliken in Europe, the Middle East and Africa.
Jesse Shoultz
Global Market Manager, Polyurethane Colorants and Additive @Milliken
Jesse Shoultz has been with Milliken & Company for over 15 years serving in a variety of roles from process improvement, operations management, and product line management. Since 2014 he’s leading our global Polyurethane Colorants and Additives business.
Veerle De Wolf
Marketing Communication Manager EMEA @Milliken
As the Marketing Communications manager for Milliken Chemical EMEA, Veerle De Wolf has over ten years of experience creating colorful campaigns for colorants and raising Milliken’s profile on plastics. Veerle has led visionary B2B marketing campaigns, creating strategic partnerships with businesses, sales and technical leaders from across the chemical industry.